Language Model Optimisation focuses on selection. Traditional SEO chases ranks in a list.
LLMO aims to make your brand the answer an assistant chooses to present. That requires unambiguous identity, consistent facts, and machine readable proof.
AI assistants are the new distribution bottleneck
Assistants compress many options into a shortlist. To make the cut, your brand needs clean entities, clear claims, and coverage where assistants gather evidence. If your message changes by channel or your facts lack dates, you will be filtered out.
Entity basics:
Publish canonical names for company, products, features, and people. Include alternate spellings and brand history in a simple reference page.
Map relationships. Show which product serves which use case, which plan includes which features, and which case study supports which claim.
Keep identity consistent in social bios, app listings, directories, and partner pages.
Structure so machines recommend you
Models thrive on structure and alignment. Use schema, tables, and compact summaries. Keep web pages, help docs, and press notes in agreement. Build short reference cards for core topics with dates and links to primary evidence.
Do now:
Convert your top five pages into structured knowledge. Add JSON LD for products, organisations, articles, and FAQs. Where possible include ratings and author fields.
Publish a public changelog for important facts like pricing logic, availability, and service level commitments. Assistants value recency and version history.
Provide example prompts and answers on your site. This helps both humans and models understand how to frame your capabilities.
Beyond rankings: AEO meets LLMO
Answer Engine Optimisation teaches you to design atomic answers tied to verifiable data. Combine that with LLMO by ensuring every claim is backed by a source you control. Avoid vague statements. Prefer precise numbers and dates.
Metrics that matter:
Inclusion rate in assistant answers for priority queries
Quality and recency of citations that reference your pages
Share of voice in shortlists presented by comparison tools and marketplaces
SEO gets you crawled and indexed. LLMO gets you selected in the moment that matters. Treat your brand as a well documented source and your presence will scale across interfaces.
Want help → /signal@sprkl to map and structure your brand signal.
