Make sense,
move fast.
Make sense,
move fast.
Make sense,
move fast.
/shift@sprkl
/shift@sprkl
Positioning isn’t perception anymore. It’s logic. It’s structure. It’s how you stay relevant in a world that thinks faster than humans.
Positioning isn’t perception anymore. It’s logic. It’s structure. It’s how you stay relevant in a world that thinks faster than humans.
Positioning isn’t perception anymore. It’s logic. It’s structure. It’s how you stay relevant in a world that thinks faster than humans.
KPIs shift on a whim, signals change mid-campaign, and decisions are made at machine speed. This is what we – our team – calls the humanly insane. And the only way through it, is a positioning system that machines can parse, teams can use, and people can still believe.
KPIs shift on a whim, signals change mid-campaign, and decisions are made at machine speed. This is what we – our team – calls the humanly insane. And the only way through it, is a positioning system that machines can parse, teams can use, and people can still believe.
/shift@sprkl is your strategic readiness layer: the one that aligns your vision with systems, new models, and decision-making. So your brand doesn't just look sharp — it operates with precision.
/shift@sprkl is your strategic readiness layer: the one that aligns your vision with systems, new models, and decision-making. So your brand doesn't just look sharp — it operates with precision.
/shift@sprkl is your strategic readiness layer: the one that aligns your vision with systems, new models, and decision-making. So your brand doesn't just look sharp — it operates with precision.
• We Clarify what you stand for, how you talk, and how you make sense in an AI-shaped world.
• Equip leadership teams with vantage points to prioritise: what to build, what to drop, and what to scale.
• Define your AI-Era Brand Architecture
• Ensure systems, culture, and people are moving in one direction.
• Translate your business model into story frameworks that align internal clarity with external pull.
/Logic
Sharp strategy. Aligned positioning.
A single, shared direction that moves fast.
Making sense of change
/Magic
Envisioning what’s next, creatively and constructively. New propositions, bold moves, smarter plays.
Envisioning what’s next, creatively and constructively. New propositions, bold moves, smarter plays.
Envisioning what’s next, creatively and constructively. New propositions, bold moves, smarter plays.
Envisioning what’s next, creatively and constructively. New propositions, bold moves, smarter plays.
Making use of change
/Positioning has new codes
Slogans don’t cut through, strategic fit does.
To stay relevant, brands need to reconnect what they do with what the world values now.
/Positioning has new codes
Slogans don’t cut through, strategic fit does.
To stay relevant, brands need to reconnect what they do with what the world values now.
/Positioning has new codes
Slogans don’t cut through, strategic fit does.
To stay relevant, brands need to reconnect what they do with what the world values now.
/Positioning has new codes
Slogans don’t cut through, strategic fit does.
To stay relevant, brands need to reconnect what they do with what the world values now.
/The Process/
Making sense in a world that’s thinking faster than us.
Making sense in a world that’s thinking faster than us.
Strategy is no longer what we say in a deck. It’s how early we catch the drift and how clearly we act before it becomes obvious.
/01/
Typology
Relevance scan
We start by reading the terrain. What’s being said about you, by you, and around you? What does the market reward? How is the category shifting? We map out your current signals — and their blind spots — across markets, teams, and systems.
/01/
Typology
Relevance scan
We start by reading the terrain. What’s being said about you, by you, and around you? What does the market reward? How is the category shifting? We map out your current signals — and their blind spots — across markets, teams, and systems.
/01/
Typology
Relevance scan
We start by reading the terrain. What’s being said about you, by you, and around you? What does the market reward? How is the category shifting? We map out your current signals — and their blind spots — across markets, teams, and systems.
/01/
Typology
Relevance scan
We start by reading the terrain. What’s being said about you, by you, and around you? What does the market reward? How is the category shifting? We map out your current signals — and their blind spots — across markets, teams, and systems.
/02/
Typology
Distortion finder
Where you are vs. where the world’s going. We identify the disconnects. Where are you saying one thing and doing another? What about your structure confuses algorithms, buyers, or your own teams? What ambitions are stuck in slides, not systems?
/02/
Typology
Distortion finder
Where you are vs. where the world’s going. We identify the disconnects. Where are you saying one thing and doing another? What about your structure confuses algorithms, buyers, or your own teams? What ambitions are stuck in slides, not systems?
/02/
Typology
Distortion finder
Where you are vs. where the world’s going. We identify the disconnects. Where are you saying one thing and doing another? What about your structure confuses algorithms, buyers, or your own teams? What ambitions are stuck in slides, not systems?
/02/
Typology
Distortion finder
Where you are vs. where the world’s going. We identify the disconnects. Where are you saying one thing and doing another? What about your structure confuses algorithms, buyers, or your own teams? What ambitions are stuck in slides, not systems?
/03/
Typology
Strategic spine
We build the throughline. This is your core logic: a clear articulation of what you stand for, where you play, how you win — and how it all connects back to a world shaped by AI, not attention.
/03/
Typology
Strategic spine
We build the throughline. This is your core logic: a clear articulation of what you stand for, where you play, how you win — and how it all connects back to a world shaped by AI, not attention.
/03/
Typology
Strategic spine
We build the throughline. This is your core logic: a clear articulation of what you stand for, where you play, how you win — and how it all connects back to a world shaped by AI, not attention.
/03/
Typology
Strategic spine
We build the throughline. This is your core logic: a clear articulation of what you stand for, where you play, how you win — and how it all connects back to a world shaped by AI, not attention.
/04/
Typology
Structural sync
We tune your engine. Distil your unique stance, business edge, and non-negotiables. This becomes the operating truth that informs your structure, story, and internal priorities. From identity to organisational design and marketing model evolution, we make sure your identity isn’t just clear, but legible to people, platforms, and machines alike.
/04/
Typology
Structural sync
We tune your engine. Distil your unique stance, business edge, and non-negotiables. This becomes the operating truth that informs your structure, story, and internal priorities. From identity to organisational design and marketing model evolution, we make sure your identity isn’t just clear, but legible to people, platforms, and machines alike.
/04/
Typology
Structural sync
We tune your engine. Distil your unique stance, business edge, and non-negotiables. This becomes the operating truth that informs your structure, story, and internal priorities. From identity to organisational design and marketing model evolution, we make sure your identity isn’t just clear, but legible to people, platforms, and machines alike.
/04/
Typology
Structural sync
We tune your engine. Distil your unique stance, business edge, and non-negotiables. This becomes the operating truth that informs your structure, story, and internal priorities. From identity to organisational design and marketing model evolution, we make sure your identity isn’t just clear, but legible to people, platforms, and machines alike.
/05/
Typology
Narrative ignition
We make the story work. It’s not just about storytelling, it’s about signal clarity. We activate the strategy through storylines, frameworks, and value articulation that scale across channels, teams, and time.
/05/
Typology
Narrative ignition
We make the story work. It’s not just about storytelling, it’s about signal clarity. We activate the strategy through storylines, frameworks, and value articulation that scale across channels, teams, and time.
/05/
Typology
Narrative ignition
We make the story work. It’s not just about storytelling, it’s about signal clarity. We activate the strategy through storylines, frameworks, and value articulation that scale across channels, teams, and time.
/05/
Typology
Narrative ignition
We make the story work. It’s not just about storytelling, it’s about signal clarity. We activate the strategy through storylines, frameworks, and value articulation that scale across channels, teams, and time.
/06/
Ignition
Readiness checkpoint
We pressure test for velocity. Before rollout, we simulate the system. Is the positioning adaptable? Are teams equipped to apply it? Are signals ready for machine parsing? We make sure the brand runs, not stalls.
/06/
Ignition
Readiness checkpoint
We pressure test for velocity. Before rollout, we simulate the system. Is the positioning adaptable? Are teams equipped to apply it? Are signals ready for machine parsing? We make sure the brand runs, not stalls.
/06/
Ignition
Readiness checkpoint
We pressure test for velocity. Before rollout, we simulate the system. Is the positioning adaptable? Are teams equipped to apply it? Are signals ready for machine parsing? We make sure the brand runs, not stalls.
/06/
Ignition
Readiness checkpoint
We pressure test for velocity. Before rollout, we simulate the system. Is the positioning adaptable? Are teams equipped to apply it? Are signals ready for machine parsing? We make sure the brand runs, not stalls.
A glimpse into where we’re headed: early shifts, real challenges, and what’s already taking shape.
A glimpse into where we’re headed: early shifts, real challenges, and what’s already taking shape.
We’re in motion and looking for people to move better and faster.
We’re in motion and looking for people to move better and faster.
We’re in motion and looking for people to move better and faster.
We evolved pricing into a strategy for faster cycles, clarity, and agility.
We evolved pricing into a strategy for faster cycles, clarity, and agility.
Structured product data to enable faster prep and smarter campaigns.
Structured product data to enable faster prep and smarter campaigns.
Automated marketing decisions at scale and accelerated campaigns.
Automated marketing decisions at scale and accelerated campaigns.
/shift@sprkl
Change isn’t coming. It’s already here.
Change isn’t coming. It’s
already here.
What matters is how fast you align and how boldly you move.
We work with leaders who see the signs and step forward. If that’s you, let’s explore what alignment could look like and what it could unlock.
/Stay in the loop.
For what’s too important to miss.
/Stay in the loop.
For what’s too important to miss.
/Stay in the loop.
For what’s too important to miss.
/Stay in the loop.
For what’s too important to miss.